A day in the life of a local beauty-preneur may sound exciting and glamorous at first — Playing with makeup! Overseeing photoshoots! Discovering new skincare ingredients! However, plenty of hard work goes behind the scenes to create safe, effective products — not forgetting thoughtfully designed packaging — that meet customers’ needs and wants. Furthermore, with the numerous challenges that the new normal has brought us, running a thriving beauty business is far from easy, to say the least.
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