How We Are A Ethical Beauty Brand
Keeping true to our Ethical principles, we will always prioritise delivering the safest and most efficacious products, without ever jeopardising quality. We believe in supporting our skin health, which is why we hold ourselves to a higher standard when it comes to the formula of our products – keeping only the best and ditching those that will be of any harm to the skin and the environment.
Using animal derived ingredients will never be our practice as we swear to protect all our animal friends too. We also want to be super safe with our formulations and avoid any possibilities of disease transfer from animals to humans. We create only vegan products, and will never test on animals.
We do add ‘safe-synthetic’ ingredients in our formulation, mainly to protect the formula from going bad and to provide a wonderful sensorial experience when you put our products on the skin. We also combine safe synthetic active ingredients such as peptides to synergistically work with our natural actives in our formulas to provide you with the best visible result.
Being active in the choice of ingredients and making sure that each and every aspect of our products are as sustainable as it possibly can be is one of our top priorities. We choose to responsibly source all of our ingredients as we want to keep the rainforests alive and healthy, with minimal damage to the environment.
When selecting the packaging for our products, we are always going to keep recyclability in mind. We only want to do what’s best for our earth – which includes making conscious choices for our packaging and keeping them as green as possible.
We do not and will never use non-sustainable ingredients in our products as even though they may be safe and harmless on the skin, they could, however, hurt our natural environment instead.